SeriouslyGuys

Monday, June 25, 2007

The McBournie Minute: Search engines

I've definitely written about commercials in the past. I think they are indicative of what Americans will fall for and what ad people think Americans will fall for. Today's topic is the new ads from Ask.com (no, we will not link to them out of spite).

We get that you've got some new algorithm, but musical commercials are a little over the top. Those are not the worst part, either. The first commercial is a guy singing about what he found online, the back-up singers are all women, some of them dressed in medieval garb, others dressed like pirates, gothic, etc. All of them are armed. At the end of the commercial, we find he searched for "chicks with swords." Seriously.

The second one is a woman. The commercial runs along the same lines as the other one--singing, dancing, images in the background. We see her sing about finding things, and male back-up dancers, who are wearing what looks to be long-haired masks that look to be from the Halloween movies. In the background we see images of Kato Kaelin. At the end, the dancers bring Kaelin himself on stage, hoisting him above their heads in a chair. She was searching for him.

There is really only one conclusion you can draw from this: white people have strange fetishes and no one helps them find their fetishes better than Ask.com.

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