Those darn hippies

A Maine restaurant's Skinny Dip promotion--jump into a lake with no clothes on, win a free sandwich--is good, harmless, down home fun (most of the time), so naturally some spoilsport/agent of The Man wants to put a stop to the whole thing. If they can't enjoy themselves, then no one else should be able to either...and if they were offering a prime rib sandwich, it's probably better this way in the long run anyways.